THE ART OF CUSTOMIZATION

We customize your luxury watch to
a personal unique piece

Blaken is one of the world's leading service companies for the customization and personalization of luxury watches. An experienced team of specialists gives the original luxury models of high-quality brands a special look through an optical transformation process in the design studio in Pforzheim and transforms them - from the bracelet to the case to the dial - according to individual customer requirements.

ARTS OF CUSTOMIZATION

The transformation is limited to the visual redesign and the conversion of original parts of the original brands. Blaken customization is 100 percent "Made in Germany", based on patented high-tech processes and a high level of respect for the original product.

Coating

Revisting

Setting

Engraving

Skeletonizing

Replacing

ARTS OF CUSTOMIZATION



The transformation is limited to the visual redesign and the conversion of original parts of the original brands. Blaken customization is 100 percent "Made in Germany", based on patented high-tech processes and a high level of respect for the original product.


Coating

Coating

Blaken watches are typically coated in diamond-like carbon. We use two multiple-patented hi-tech procedures which take more than 16 days to reach a stage where they meet our stringent demands for toughness and finish.
Revisting

Revisting

Make a statement with an extraordinary dial. Choose from our own creations or let our design team turn your ideas into reality. Start with numerous colors for the hands and luminescent material or dare to make more complex design changes.
Setting

Setting

Add fascinating accents with precious gemstones. For example with a diamond bezel that perfectly matches your watch.
Engraving

Engraving

Change the appearance of your watch with a unique design on the case, lugs and bracelet or place a subtle, heartfelt message in the form of an engraving on the back of your watch.
Skeletonizing

Skeletonizing

By revealing parts of the movement you get to enjoy watching the spectacular inner workings of your watch in motion.
Replacing

Replacing

Our BLAKEN Performance Parts give you even more options to customize your watch - whether temporarily or permanently. In our well equipped studio our professionals create and manufacture tailor made watch parts according to the highest quality standards.

Your watch will be returned to you
quality checked and safely

Blaken | Blaken Services
Blaken Services
+
Blaken | Warranty Card
five years worldwide warranty
+
Blaken | Paul Newman Watchbox
free and insured shipping

Design examples


from Customer orders

Blaken | Image SliderBlaken | Image Slider
Create Design


With our online configurator you can try out your first ideas immediately. Change the case, bezel, dial and hands. Save your design and share it with friends.


Configurator



Blaken is an independent company and is in no way affiliated with Rolex S.A.
or other watch manufacturers nor licensed by them.
We customize luxury watches on customer request.

© 2025 by BW-Atelier GmbH. All Rights Reserved.

Blaken Internationale Hotline

+49 (0)7231 39783210

Unser Kundenservice steht Ihnen Mo - So 24 Stunden lang zur Verfügung.

Gerne beraten wir Sie in deutscher und in englischer Sprache.
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